Develop effective sponsorships with culture

Culture & Business Scotland offers a flexible, tiered approach to developing effective sponsorships with culture organisations.

Designed for private sector businesses at different stages of readiness, the programme enables you to engage at the level that suits your needs, resource and ambition.

At its core, our services recognise that successful sponsorships are built on strategic alignment. Our structured approach ensures that your organisation’s objectives are clearly defined from the outset and carried through into partner selection and design.

Across all tiers, you benefit from our deep sector expertise, practical and supportive approach, and our extensive network of cultural organisations. Sponsorships are well-matched and built to deliver against your business needs.

© John Reid

Insight & Discovery Session

An expert-led session to explore how arts and heritage sponsorships could support your business needs and priorities.

Through structured discussion, we will identify key business needs and map where cultural sponsorships can deliver the most impact and value. This could be across a range of business areas, including brand marketing, client relations, ESG or employee engagement.

This package includes a pre-session discovery call, a written report with workshop findings and a short post-report meeting.

From £750 (£900 including VAT)
Discount available for Members

Insight & Optimisation Session

An expert-led session to review and strengthen your approach to arts and heritage sponsorships. We will assess previous and on-going sponsorships, examining what has delivered value, what has underperformed, and where there are missed opportunities.

We will then identify key business needs and map where cultural sponsorships can deliver the most impact and value. This could be across a range of business areas, including brand marketing, client relations, ESG or employee engagement.

This package includes a pre-session discovery call, a written report with workshop findings and a post-report meeting.

From £950 (£1,140 including VAT)
Discount available for Members

Sandy Young, 2023, www.scottishphotographer.com

Partner Identification Service

This package includes an advisory session, following on from which, we will develop a tailored shortlist of six potential cultural partners, along with an overview of their sponsorship experience and key contacts.

Drawing on sector-wide insight, we assess alignment across audience, values, geography, and opportunity to ensure a strong strategic fit.

Our recommendations go beyond surface-level matches, identifying organisations with genuine sponsorship potential.

From £1,950 (£2,340 including VAT)
Discount available for Members

Sponsorship Design Service

A comprehensive support package to shape and define a high-impact sponsorship.

We work with you to develop a bespoke sponsorship proposition, including sponsorship structure, benefits, activation ideas and measurement frameworks. This ensures your investment is strategically aligned and practically deliverable, with clear ROI insights.

This package is designed and priced on a bespoke basis, according to client needs.

Get in touch

Contact us today to enquire about starting your Sponsorship Services journey by completing this form or emailing us at hello@cultureandbusiness.scot

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