SOCIAL, CIVIC & ECONOMIC VALUE
Community & social empowerment | Education & learning | Environment | Equality, diversity & inclusion | Young people
BUSINESS PARTNER BENEFITS
Business and/or brand name awareness | Corporate social responsibility (CSR) | Creative development | Direct access to target audiences | Enjoyment | Image enhancement | Marketing | PR opportunities | Staff relations & development
The project
With the COP 26 climate summit coming to Glasgow in November 2021, the Scottish Youth Film Foundation (SYFF) were able to recruit 12 young people as video journalists and embed them as reporters through a COP TV initiative, thanks to sponsorship from ScottishPower and match funding from the C&BS Fund.
The partnership
SYFF is a charity that aims to improve the life outcomes of young Scots through film. They approached ScottishPower, an organisation with a clear policy of clean energy production and one of the main sponsors of COP 26. As Principal Partner for COP26, one of ScottishPower’s key objectives was to strengthen customer and community connections and support initiatives around ‘Youth and Climate Change’.
The positive outcomes
Thanks to match funding from the C&BS Fund, the 12 young people benefitted from more training days, more broadcasts and more days at COP 26 than would otherwise have been possible. SYFF’s outreach work also engaged around 40 young people across four Impact Arts locations. SYFF’s YouTube films have been watched over 3,000 times and as many of these viewings have been in school settings, may have reached up to 10,000 individuals.
