SOCIAL, CIVIC & ECONOMIC VALUE
Community & social empowerment | Education & learning | Environment | Equality, diversity & inclusion | Health & wellbeing | Tourism | Young people
BUSINESS PARTNER BENEFITS
Business and/or brand name awareness | Corporate social responsibility (CSR) | Developing community links | Enjoyment | Entertaining | PR opportunities | Staff relations & development
The project
Following the restrictions of the pandemic, spring 2022 saw the welcome return of the Edinburgh Science Festival to its usual Easter holiday slot, with the theme ‘Revolutions’. Sponsorship from Cirrus Logic, match funded by the C&BS Fund, enabled the creation of several key activities including the Wild Scotland photography exhibition, Elemental – an immersive multi-sensory experience – and the Family Activities Hub at the City Art Centre.
The partnership
Cirrus Logic has supported the Edinburgh Science Festival as its Headline Sponsor for over 10 years. Both organisations see the relationship as more than simply sponsorship, describing themselves as ‘true community partners’.,The positive outcomes
The 2022 Festival saw just under 50,000 people participate in the Wild Scotland, Elemental and Family Activities Hub events, while a further 74,000 engaged with the Consumed and Datasphere events. A total of just under 158,000 visitors engaged with the whole Festival. 65% said they felt a greater responsibility for climate change following Consumed, and 63% agreed that they had a better understanding of how their data is used following Datasphere.
Between distribution of the Festival Programme and Newsletter, online articles, TV reports, bus-side advertising, social media and web activities, a potential 327 million people may have been reached through marketing activity, all of which mentioned Cirrus Logic.
