Ten years ago Arts & Business Scotland helped William Grant to set up an artists in residence programme at the Glenfiddich distillery in Dufftown, helping to demonstrate a contemporary image and reposition the brand worldwide.
The residencies are now entering their 10th year and the programme has an established international reputation. It is an outstanding example of how a business can engage with the arts in an innovative way to gain a wide range of benefits.
To help promote the programme, Arts & Business brokered an exhibition of artworks created over the last nine years and gifted by resident artists to the company at the Fleming Collection gallery in London.
The exhibition is a further element in the company’s use of the high profile residency programme as a marketing tool. This summer will see six artists, including ones from China and Taiwan, two emerging markets for the brand, living and working at the distillery over the summer months.
