Midday Spotlight I Effective Approaches

Cold emails are one of the most effective ways to start conversations with potential sponsors, but only when they land well.

In this practical webinar, fundraising consultant Alice Samtoy will share proven techniques for writing emails that cut through crowded inboxes and lead to productive conversations. You'll learn how to craft targeted and personalised approaches and how and when to follow up, all while avoiding the common mistakes that cause sponsorship emails to be ignored.

Whether you're new to sponsorship fundraising or looking to improve your success rate, you'll leave with practical tips you can put into action immediately.


This event will take place on the Zoom Webinar platform which means only the speakers will have their cameras and microphones on.

The Zoom Webinar link will be included in your booking confirmation email and both event reminders.

Subscribe to our newsletter

* indicates required

Keep in touch with what’s happening across culture and business in Scotland. By signing up, you’ll receive our monthly e-newsletter packed full of news, features and events.

We may email you about our services too, all designed to help you and your organisation. We respect your inbox and you can unsubscribe at any time.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices.