In this lunchtime webinar, Alice Samtoy will talk all things sponsorship with strategic advisor Martin Prendergast.
Their conversation will cover arts vs sport, France’s Aillagon law, and other hot topics shaping the sponsorship landscape. Drawing on Martin’s extensive experience across the culture sector, they’ll explore what the arts can learn from elsewhere, where sponsorship is heading, and what fundraisers should be thinking about now.
Martin started his own business after 11 years at the National Theatre where he was Deputy Director of Development and then Director of Communications. Before the National Theatre Martin was at Guardian News and Media for 10 years where he was Arts Manager in the commercial department. Martin is a member of the Mayor of London’s Cultural Leadership Board, a Director of the European Sponsorship Association, a member of Warwick University’s CreaTech Innovation Advisory Board, and a UK Council member of Creative UK. He is a proud trustee of Theatre Peckham and HOME in Manchester, a Speaker for Schools, a Governor of the GEM Federation of primary schools in Southwark, and an LGBTIQ+ activist.
