SOCIAL, CIVIC & ECONOMIC VALUE
Community & social empowerment | Education & learning | Environment | Tourism | Young people
BUSINESS PARTNER BENEFITS
Business and/or brand name awareness | Corporate social responsibility (CSR) | Creative development | Developing community links | Direct access to target audiences | Enjoyment | Image enhancement | Marketing | PR opportunities
The project
Materials Matter ‘Remade’ was a project delivered by Midton Plastics and The Glasgow School of Art (GSA) Sculpture and Environmental Art department between December 2021 and November 2022. Using the recycled plastic material ‘Remade’, twenty students created six public art sculptures, produced a film about their experiences, and staged a public exhibition at Midton Open Day as part of the Argyll Art Map.
The partnership
Based in Lochgilphead, Midton Plastics is a leading industry specialist in cast acrylic and custom acrylic materials. Initially, Midton approached The Glasgow School of Art to propose a student competition and this rapidly developed into a sponsorship agreement based on their mutual interest in materials, fabrication and sustainability.
Thanks to match funding through the C&BS Fund, GSA were able to deliver additional elements including an exhibition, public talk, publication, documentary film and coverage across GSA social media channels.
The positive outcomes
For GSA, the partnership offered unparalleled professional development opportunities for the twenty emerging artists. The project engaged directly with 238 people but reached audiences in excess of 130,000 through marketing and PR activities, including a ‘take-over’ of the GSA Instagram account by the students.
