SOCIAL, CIVIC & ECONOMIC VALUE
Community & social empowerment | Education & learning | Environment | International engagement | Health & wellbeing | Cultural Engagement
BUSINESS PARTNER BENEFITS
Business and/or brand name awareness | Corporate social responsibility (CSR) | Creative development | Developing community links | Image enhancement | Marketing | PR opportunities
The project
Glasgow’s hosting of COP26 in November 2021 presented a fantastic opportunity for the Scottish Chamber Orchestra (SCO) to make a lasting contribution to the topic of climate change by commissioning and creating a musical response. Thanks to sponsorship from Aviva Investors and match funding from the C&BS Fund, Symbiosis was written by composer Greg Lawson and recorded by the SCO with Finnish violinist, Pekka Kuusisto, in Glasgow’s Clockwork Studios.
The world premiere of Symbiosis was broadcast via the SCO YouTube channel to coincide with the start of COP26 and Aviva separately licenced the film for six months, featuring it on the new Climate Hub on their website.
The partnership
Following an introduction from one of SCO’s Board members, who also works for Aviva, the potential for a partnership was realised. With climate change as a common theme of interest, one of the world’s leading musical organisations and a financial organisation leading the way in responsible investment quickly found common ground.
The positive outcomes
The Symbiosis film is the ‘most liked’ SCO video ever produced with just over 3,000 views on the SCO YouTube channel. It also received just under 250,000 views through organic and paid promotion on the Aviva Investors’ LinkedIn page.
