SOCIAL, CIVIC & ECONOMIC VALUE
Community & social empowerment | Education & learning | Health & wellbeing | Older people | Tourism | Young people
BUSINESS PARTNER BENEFITS
Business and/or brand name awareness | Developing community links | Direct access to target audiences | Image enhancement | Marketing | PR opportunities
The project
Absolute Classics, based in Dumfries & Galloway, was founded in 2014. To support and enhance the charity’s 2021/22 concert programme, Blüthner agreed to in-kind sponsorship in the shape of a year-long loan of two superb grand pianos. These world-class instruments were housed at local venues across the region, allowing world-class performances and tuition to be accessed locally by remote communities.
The match funding from the C&BS Fund further enabled Absolute Classics to film concerts performed with the Blüthner pianos for streaming on their online platforms. The concerts have attracted millions of views.
The partnership
Absolute Classics needed first-class instruments while Blüthner wanted great pianists to play their instruments and wider audiences to hear their incredible sound. Dedicated social media content – reaching 1.3 million viewers – helped to amplify the partnership.,The positive outcomes
Absolute Classics reached just over 96,000 people, both in-person and online, through their concert programmes during the sponsorship year. Thanks to the in-kind provision of two Blüthner pianos, Absolute Classics were able to build on their online work, enabling audiences facing challenges with in-person access with opportunities to attend a high quality concert. These concerts not only provided an accessible, affordable and enjoyable social occasion but were reported as having helped to combat the isolating effects of living in remote communities.
