SOCIAL, CIVIC & ECONOMIC VALUE
Community & social empowerment | Education & Learning | Equality, diversity & inclusion | International engagement | Tourism
BUSINESS PARTNER BENEFITS
Business and/or brand name awareness | Corporate social responsibility | Creative development | Developing community links | Enjoyment | Entertaining | Image Enhancement | PR opportunities | Staff relations & development
The project
Glasgow International Festival of Contemporary Visual Art (GI Festival) is Scotland’s largest festival for contemporary art, taking place every two years across the city.
In 2018 there was an unprecedented wave of applications for support from Glasgow-based artists – over 1,000 applications far exceeded the funds available. This led to a search for a sponsor, resulting in a partnership with Mactaggart & Mickel, a family-owned property and construction company.
The partnership
Both partners quickly recognised their shared vision of building on Glasgow’s reputation for integrity, power and vibrancy in its artistic and wider communities, and their shared values of innovation and creativity.,The positive outcomes
In 2018, 43 projects were funded including 21 organisations, 4 independent curators, and 18 artist projects. A total of 179,437 attendances were recorded for the Sponsored and Open Programmes, representing 73% of all visits to the Festival during 2018. 97% of visitors rated their festival experience as good or very good. Visitors engaging with the project were able to see exhibitions by 252 artists from 34 countries. Following a concerted marketing push, there was a 26% increase in audience visits to this strand of the festival.
