SOCIAL, CIVIC & ECONOMIC VALUE
Education & learning | Environment | Health & wellbeing | Tourism | Young people
BUSINESS PARTNER BENEFITS
Brand awareness, marketing, image enhancement or PR | Developing community links
The project
When Dippy (the Natural History Museum’s Diplodocus skeleton cast) went on an eight-stop UK tour, Glasgow’s Kelvingrove Art Gallery and Museum was its only Scottish venue. An accompanying public learning programme was developed by Glasgow Life to both inspire the next generation of scientists and encourage visitors to think about the environment through a natural history adventure.
A total of 50 volunteers and four volunteer organisers were engaged over the 105-day period that Dippy was on display at Kelvingrove, giving a total of 1,515 hours of their time. Without the match funding enabled through the C&BS Fund, Glasgow Life would simply not have been able to deliver such a comprehensive learning programme.
The partnership
Glasgow Life were keen to find a business partner to support the development of their volunteer programme – ideally a partner with a shared interest in bones. Clarkston Chiropractic, as advocates of good spinal health who work with local families and school children in the Glasgow area, seemed a natural fit. Their financial support, match funded through C&BS Fund, helped to fund both the public learning programme and the volunteer network.,The positive outcomes
Dippy on Tour! was Kelvingrove’s most visited exhibition ever – its 643,764 visitors not only far outstripped anticipated figures of 390,000, but also represented the highest number of visitors to any venue on Dippy’s UK tour.
In excess of 1,500 pieces of media coverage helped to generate this record number of visitors and also allowed Glasgow Life to trial contactless donation facilities in partnership with GoodBox. The results of this successful trial enabled the heritage organisation to secure £10,000 from their IT company’s community fund for developing a long-term contactless donation solution.
