Training & Events

Sponsorship Matters | Sponsorship for Rural Organisations

You don’t need a business park, office block or manufacturing hub on your doorstep to attract sponsorship! Find out how to maximise opportunities outside cities and the central belt with Alice Samtoy in this insightful online session. 

Partnerships between culture and business organisations offer excellent opportunities to build and strengthen wider fundraising activities for regional and rural organisations. However, the fundraising landscape for rural organisations is often markedly different from central-belt or city-based fundraising.  

Sponsorship expert Alice Samtoy gives you a great foundation for making the most of your unique cultural assets within the corporate landscape. 

 

What will you learn? 

Over this three-hour online session, you’ll explore: 

  • applying a more tailored approach to sponsorship  
  • maximising local opportunities  
  • exploiting your often unique strengths  
  • identifying sponsorship opportunities 
  • implementing the most effective approaches to attract sponsorship 

 

Who is it for?

Fundraisers who are based outside of a city or the central belt and are seeking, or considering seeking, business sponsorship for your organisation’s activities or specific projects; geared towards small to medium sized culture organisations looking for sponsorship opportunities with small to medium-sized businesses.

Very useful, accessible session, scaled perfectly for being effective with small organisations.
Course participant, Glencoe Folk Museum

Meet the trainer

Alice Samtoy

Partnerships Consultant, Samtoy Consulting

Alice Samtoy is a fundraising and partnerships expert based in Edinburgh with significant experience in the cultural sector. With 18 years of industry experience and three academic degrees, she has deep professional knowledge and expertise.  She delivers bespoke consultancy services to organisations across the culture sector and beyond, focussing on a results-driven approach that delivers tangible fundraising impact for her clients.

Before launching her consultancy, she worked for major cultural institutions such as the National Theatre, the Barbican Centre, English National Opera, the Royal Philharmonic Orchestra, the City of London Festival, and the Royal Scottish National Orchestra.

​As a consultant, she has worked with BAFTA, Capital Theatres, Dance Base, Dunard Centre, Edinburgh International Book Festival, Edinburgh International Festival, and National Museums Scotland, among many others.

She is a regular trainer for Culture & Business Scotland, a Full member of the Chartered Institute of Fundraising, and a judge for the European Sponsorship Awards.

Details

Date: Wednesday 2 April 2025
Time: 9.30am-12.30pm
Cost:
£85 + VAT for C&BS members,
£125 + VAT for non-members
Category: Training Courses

Trainer

Alice Samtoy

Venue

Online

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