We encourage collaboration between business and culture, where a not-for-profit organisation and their sponsor take a broader approach to the relationship, resulting in a tangible return on investment and the achievement of mutually agreed objectives.
While we recognise that straightforward, traditional sponsorships are of value, we know that a more collaborative approach can generate much greater value.
Sam Heughan, who played Jamie Fraser in the hit TV series Outlander, joined new Cabinet Secretary for Education, Culture and Gaelic, Màiri McAllan, to mark 40 years since the Association for British Sponsorship of the Arts (ABSA) established an office in Scotland, which today, as Culture & Business Scotland, continues to foster closer links and collaboration between arts, culture and heritage bodies, and Scotland’s business community.
After six years as a Board member at Culture & Business Scotland, I am stepping away at an exciting time as the organisation prepares to mark 40 years of collaboration between culture and business in Scotland.
I feel well qualified to reflect on the past achievements of the organisation, created from the Association for Business Sponsorship of the Arts (ABSA), as my career in corporate communications going back to the 1990s has frequently involved me in contributing to, and participating in, its programmes and activities as they have evolved over the years.
Culture & Business Scotland has been awarded Multi-Year Funding from Creative Scotland to support its core programmes and sector development work from 2026 to 2029.
The investment will enable C&BS to continue delivering shared value between the business community and Scotland’s culture sector by championing entrepreneurial leadership, cultural philanthropy and collaborative sponsorships.
Led by industry experts and delivered online and in-person throughout the year, our extensive Training and Events programme ranges from short lunchtime webinars to two-day training courses.
We enable, inspire and support exciting and mutually beneficial cross-sector relationships.
We enable, inspire and support exciting and mutually beneficial cross-sector relationships.
We enable, inspire and support exciting and mutually beneficial cross-sector relationships.
Text Area – We encourage collaboration between business and culture, where a not-for-profit organisation and their sponsor take a broader approach to the relationship, resulting in a tangible return on investment and the achievement of mutually agreed objectives.
While we recognise that straightforward, traditional sponsorships are of value, we know that a more collaborative approach can generate much greater value.
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