Are you keen to explore legacy fundraising but unsure how to begin?
This introductory course, led by Emma Lacroix, offers a practical and sensitive approach to gifts in wills, designed specifically for those working in cultural organisations.
Created as a first step into legacy fundraising, this live classroom course provides an overview of key principles, along with actionable tools and techniques to help you build confidence and start legacy conversations with clarity and care.
The session aims to help you understand what legacy giving is, why it matters, and how to develop messaging that resonates with your audiences — all while building a long-term, sustainable approach for your organisation.
What will you learn?
Over this three-hour online session, you’ll explore:
- what legacy fundraising is and why it matters for cultural organisations
- understanding donor motivations and the importance of timing and tone
- how to start the conversation around gifts in wills
- creating compelling and appropriate legacy messaging
- building an internal case for support
- tools and techniques to promote legacy giving
- how to embed legacy fundraising into your wider development strategy
- examples of successful legacy campaigns and approaches
Who is it for?
This course is ideal for fundraising professionals new to legacy giving and looking to build skills, confidence, and a practical approach.
