Training & Events

Sponsorship Matters | Pricing Sponsorship Packages

Ever felt your partnership fees are too high? Or do you worry that you are underselling your organisation? You are not alone. Setting appropriate pricing for corporate partnerships is an enduring challenge for fundraisers.

Pricing isn’t a dark art, but more a case of sound financial management. Sponsorship expert Alice Samtoy gives you a great foundation for making informed decisions around working with potential new and existing corporate partners.

The session aims to provide participants with a solid understanding of pricing methodology. By the end of the morning, attendees will feel positive about approaching pricing with confidence and clarity.

What will you learn?

Over this three-hour online session, you’ll explore:

  • common myths about pricing
  • tangible vs intangible assets
  • resource management
  • value vs cost vs price
  • understanding cost-fee ratios
  • negotiating without devaluing
Who is it for?

Fundraisers seeking to gain deeper knowledge and skills in structuring and negotiating partnership fees.

Essential for understanding sponsorship, and working with commercial partners, a genuinely useful few hours with no time wasted.
Course participant, Craft Scotland

Meet the trainer

Alice Samtoy

Partnerships Consultant, Samtoy Consulting

Alice believes that effective corporate-arts partnerships can deliver exceptional results, and that the power of the arts to transform people’s lives can be powerfully amplified with the support of a strong corporate partnership. She works with companies and charities to give them the tools to create high-performing and rewarding arts partnerships.

Alice has significant experience in creating business partnerships for the culture sector. With over £8m in partnerships value delivered to date, 14 years of industry experience, and three academic degrees, she has both deep, professional knowledge and expertise in creating meaningful, creative and innovative partnerships. Before launching Samtoy Consulting, Alice worked for major institutions including the National Theatre, the Barbican Centre, English National Opera, the Royal Philharmonic Orchestra, the City of London Festival and the Royal Scottish National Orchestra.

Details

Date: Tuesday 26 November 2024
Time: 9.30am-12.30pm
Cost:
£85 + VAT for C&BS members,
£125 + VAT for non-members
Category: Training Courses

Trainer

Alice Samtoy

Venue

Online

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