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Sponsorship Matters | Introduction to Sponsorship

Are you considering corporate fundraising for the first time but not sure where to start? This introductory course, led by Alice Samtoy, covers the fundamentals of sponsorship. 

Designed to be a first step into corporate fundraising, this live classroom online course offers an overview of essential sponsorship knowledge along with practical skills to help you develop successful sponsorships.

The session aims to enable you to assess your organisation for corporate fundraising opportunities, understand the risks and opportunities, and learn how to prepare compelling proposals and a prospect pipeline. 

What will you learn? 

Over this three-hour online session, you’ll explore: 

  • what is sponsorship and why do companies sponsor 
  • the pros and cons of corporate fundraising 
  • different types of sponsor benefits 
  • understanding what you can offer 
  • the process for securing a sponsor, including timescales 
  • sponsorship budgets and pricing 
  • identifying and approaching prospects 
  • developing a proposal that is sponsor-centric 
  • account management – how to deliver and renew sponsorships 
Who is it for? 

This course is ideal for fundraisers wishing to expand their development into corporate fundraising and needing some fundamental skills and knowledge. Suitable for fundraisers, volunteers and Board members. 

I highly recommend Alice's course. There is lots of depth and knowledge, that has been learnt through her years of successful experience, that is difficult to find elsewhere.
Course participant, National Museums Scotland

Meet the trainer

Alice Samtoy

Partnerships Consultant, Samtoy Consulting

Alice Samtoy is a fundraising and partnerships expert based in Edinburgh with significant experience in the cultural sector. With 18 years of industry experience and three academic degrees, she has deep professional knowledge and expertise.  She delivers bespoke consultancy services to organisations across the culture sector and beyond, focussing on a results-driven approach that delivers tangible fundraising impact for her clients.

Before launching her consultancy, she worked for major cultural institutions such as the National Theatre, the Barbican Centre, English National Opera, the Royal Philharmonic Orchestra, the City of London Festival, and the Royal Scottish National Orchestra.

​As a consultant, she has worked with BAFTA, Capital Theatres, Dance Base, Dunard Centre, Edinburgh International Book Festival, Edinburgh International Festival, and National Museums Scotland, among many others.

She is a regular trainer for Culture & Business Scotland, a Full member of the Chartered Institute of Fundraising, and a judge for the European Sponsorship Awards.

Details

Date: Tuesday 18 February 2025
Time: 9.30am-12.30pm
Cost:
£85 + VAT for C&BS members,
£125 + VAT for non-members
Category: Training Courses

Trainer

Alice Samtoy

Venue

Online

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