Obtaining personal data is highly valuable for marketing goods and services. However, the question of what you can and cannot legally do with this data remains complex.
As more of us are keeping in touch with our audiences, supporters and followers online than ever before, it’s essential to ensure your practices are lawful, as well as to provide privacy, security and transparency to maintain the trust of your audiences.
Expert Laura Irvine, Partner at Davidson Chalmers Stewart LLP, dives deep into the subject and gives practical tips and advice.
What will you learn?
Over this three-hour online session, you’ll explore:
- lawful data processing
- individual vs corporate subscribers
- legitimate interest and soft opt-in
- cookies, consent and the risks
- spam and how to avoid it
Who is it for?
Anyone looking for all-round data protection law training. This interactive half-day course will provide you with a clear understanding of the law, will explore practical examples to help you reflect on your organisation’s current approaches and processes, and will allow you to consider any changes that might be needed going forward.
