Join Pam Judson to learn about the role friends and members programmes can play in your organisation’s fundraising efforts, and to gain confidence seeking individual support through such programmes.
With over 25 years of industry experience, fundraising expert Pam Judson gives attendees practical insights into friends and members programmes in two information-packed, hands-on sessions.
Session 1: Wednesday 20 November, 9.30am – 12.30pm
Session 2: Wednesday 27 November, 9.30am – 12.30pm
What will you learn?
During the two sessions we will use case studies, presentations and discussion to cover:
- The current fundraising landscape in Scotland and how this may effect individual giving
- The potential roles of individual giving in fundraising in the Arts and Cultural and Heritage sector – how does this fit with your organisation?
- Why individuals give – exploration of the psychology and motivations individual giving
- Membership, Friends and other subscription models – the pros and considerations
- The five key elements in an effective scheme
- Different strategies to consider and how to implement them
- Adding value to your model
At the end of the course participants will:
- Have a fuller understanding of the potential role of individual support in their organisation
- Gain some insight as to why individuals might give to their organisation
- Have several concrete models of individual support to consider implementing
- Be able to determine the most appropriate strategy to apply to the model
Each participant will receive copies of the presentations and additional ‘handouts’ including research resources.
Who is it for?
This course is intended for those who wish to explore increasing their income from individuals through subscription, direct debit and membership and friends schemes. It is suitable for individuals who are starting out in this area or have an existing scheme and wish to develop it further.
