Where Cultural Ambition Meets Business Innovation – Powered by AI
Join over 100 fellow professionals and volunteers working across Scotland’s culture and business sectors for the C&BS Forum25, exploring how artificial intelligence is reshaping the cultural economy – from creative production to fundraising and sustainable growth.
The day will open with a keynote address from the Cabinet Secretary for Constitution, External Affairs and Culture, Angus Robertson MSP, and will be followed by three panel discussions facilitated by Laura Irvine, Senior Partner at Davidson Chalmers Stewart, examining:
Responsible AI in the Creative Industries – insights on ethical and sustainable approaches to AI:
- Matthew Belsey | Environmental Reporting & Data Manager, Culture for Climate Scotland
- Kjersti Fergusson | Head of Intelligent Automation, Scottish Government
- Dr Smita Kheria | Senior Lecturer, University of Edinburgh
- Morgan Petrie | Creative Industries Manager, Creative Scotland
Smart Use of AI in Fundraising and Marketing – practical examples from organisations on using AI to strengthen supporter engagement:
- John Fitzgerald | Digital Evolution Project Manager, SCVO
- Leon Gray | Head of Ticketing & Audience Experience, Edinburgh International Festival
- Leah Hodder | Director, The Goldie Collective
- Dougal Perman | Director & Executive Producer, Inner Ear
AI-Driven Growth for the Cultural Economy – perspectives on how AI can support regional creative-tech clusters and cultural tourism:
- Rachael Arnold | Chief Executive Officer, Creative Entrepreneurs Club
- Scott Mackay | Co-Founder & Executive Director, Scottish Youth Film Foundation
- Jane Morrison-Ross | Chief Executive, South of Scotland Enterprise
- Dr John H Reid MBE FRCR FSAScot | Chair, Trimontium Trust
The programme also includes updates from Culture & Business Scotland and Azets, along with opportunities to connect with fellow attendees over networking breaks.
Tickets (complimentary for C&BS Members) include lunch and a pre-festive reception 5pm-7pm.
Presented in partnership with Azets.