Training & Events

Fundraising Matters | A Picture Tells a Thousand Words – Imagery in Fundraising

From the 1877 court case featuring before and after photographs used by Dr Barnardo’s Homes through to now, the images that we use in fundraising have generated debate in the press and with fundraisers.

In this insight fundraising expert Marina Jones will discuss the historical use of images in fundraising and some of the controversies that have arisen. She will also explore the neuroscience and behavioural science of what images are most effective and why.

Some of the questions we’ll consider in this session include:

  • Should we use real people in need?
  • How do we give beneficiaries dignity?
  • How susceptible are we to images?
  • Should we use images that are proven to raise more money to help or use images that better reflect the experience of those we seek to help?
Who is it for?

People working in fundraising, people working in communications related to fundraising, and anyone who is interested in learning more about the use of images in fundraising.

Meet the trainer

Marina Jones

Executive Director, Philanthropy and Public Affairs, English National Opera

Marina Jones has been described as “one of the UK’s most successful arts fundraisers”. She has over 20 years’ experience of working at a variety of arts and cultural organisations, implementing legacy campaigns and stewarding donors, as well as working on major capital campaigns, audience engagement, membership, apprentices, core revenue support, and learning and participation projects.

She is an Honorary Researcher at University of Kent and was awarded a Distinction in her Masters in Philanthropic Studies with a dissertation on legacy giving to the Royal Opera House. The dissertation, working with Dr Claire Routley was published as “When I go my family will see my life in programmes”: Legacy giving and identity at the Royal Opera House in the Journal of Philanthropy and Marketing (2022).

Details

Date: Tuesday 12 November 2024
Time: 12pm-1pm
Cost:
FREE for C&BS members,
£35 + VAT for non-members
Category: Sector Insights

Trainer

Marina Jones

Venue

Online

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