Training & Events

Introduction to Sponsorship

Mihaela Bodlovic, 2022

Are you considering corporate fundraising for the first time but not sure where to start? This NEW introductory course, led by Alice Samtoy, covers the fundamentals of sponsorship.

The course has been designed as a first step into corporate fundraising, offering an overview of essential sponsorship knowledge along with practical skills to help you develop successful sponsorships.

During the live classroom online course, Alice will cover the following content:

  • What is sponsorship and why do companies sponsor
  • The pros and cons of corporate fundraising
  • Different types of sponsor benefits
  • Understanding what you can offer
  • The process for securing a sponsor, including timescales
  • Sponsorship budgets and pricing
  • Identifying and approaching prospects
  • Developing a proposal that is sponsor-centric
  • Account management – how to deliver and renew sponsorships

At the end of the session you will be able to:

  • Assess your organisation for corporate fundraising opportunities
  • Understand the risks and opportunities
  • Create a prospects list and approach potential sponsors
  • Understand how to create a compelling proposal
  • Budget and price your sponsorship

Ideal if… you are considering expanding your development into corporate fundraising and need some fundamental skills and knowledge. Suitable for fundraisers, volunteers and board members.

Meet the trainer

Alice Samtoy

Partnerships Consultant, Samtoy Consulting

Alice believes that effective corporate-arts partnerships can deliver exceptional results, and that the power of the arts to transform people’s lives can be powerfully amplified with the support of a strong corporate partnership. She works with companies and charities to give them the tools to create high-performing and rewarding arts partnerships.

Alice has significant experience in creating business partnerships for the culture sector. With over £8m in partnerships value delivered to date, 14 years of industry experience, and three academic degrees, she has both deep, professional knowledge and expertise in creating meaningful, creative and innovative partnerships. Before launching Samtoy Consulting, Alice worked for major institutions including the National Theatre, the Barbican Centre, English National Opera, the Royal Philharmonic Orchestra, the City of London Festival and the Royal Scottish National Orchestra.


Date: Tuesday 3 October
Time: 9.30am - 12pm
£75 +VAT for members (Culture),
£100 +VAT for members (Business),
£100 +VAT for non-members (Culture),
£145 +VAT for non-members (Business)
Category: Skills Training


Alice Samtoy



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