Training & Events

Going for gold – securing business sponsorships from start to finish (Level 2)

Mihaela Bodlovic, 2019

This two-session consolidation course, led by Alice Samtoy, provides comprehensive training to deepen your knowledge of corporate fundraising. (Previously called Corporate Partnerships Training – Level 2).

This practical training course will equip you with critical skills for sponsorship, including effective prospecting, aligning your pitch and delivering a partnership ready for renewal, by addressing the following topics:

  • Building targeted pipelines
  • Effective prospect management
  • Cultivating relationships
  • Valuing your assets
  • Developing sponsor-centric proposals
  • Pricing and negotiation
  • Launching for success
  • Account management for renewal

By the end of the course, you’ll have a new toolkit of key skills, tactics and knowledge to support your corporate fundraising, all the way from prospecting to renewal, giving you the resources you need to build strong and lasting relationships.

Ideal if… you are already a fundraiser in the cultural sector, delivering sponsorship in particular, and looking to develop your skills. You may have attended the Level 1 course and be looking for the next step.

Do it! So practical and enough information that you would have the confidence to start approaching potential sponsors straight away.
Session participant, Horsecross Arts

Meet the trainer

Alice Samtoy

Partnerships Consultant, Samtoy Consulting

Alice believes that effective corporate-arts partnerships can deliver exceptional results, and that the power of the arts to transform people’s lives can be powerfully amplified with the support of a strong corporate partnership. She works with companies and charities to give them the tools to create high-performing and rewarding arts partnerships.

Alice has significant experience in creating business partnerships for the culture sector. With over £8m in partnerships value delivered to date, 14 years of industry experience, and three academic degrees, she has both deep, professional knowledge and expertise in creating meaningful, creative and innovative partnerships. Before launching Samtoy Consulting, Alice worked for major institutions including the National Theatre, the Barbican Centre, English National Opera, the Royal Philharmonic Orchestra, the City of London Festival and the Royal Scottish National Orchestra.


Date: Wednesday 5 and Thursday 6 July
Time: 9.30am - 12.30pm
£110 +VAT for members (Culture),
£180 +VAT for members (Business),
£180 +VAT for non-members (Culture),
£300 +VAT for non-members (Business)
Category: Skills Training


Alice Samtoy



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