This two-session introductory course led by Alice Samtoy takes you through the foundations of sponsorship, from attracting businesses to nurturing long-lasting partnerships. (Previously called Corporate Partnerships Training– Level 1)
During the course, you’ll cover the following topics:
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- What is sponsorship?
- The reasons why businesses sponsor
- Preparing your organisation for sponsorship
- How to identify potential businesses
- How to develop and price benefits
- How to cultivate and pitch your sponsorship
…and much, much more
By the end of the course, you’ll have a solid understanding of sponsorship in the cultural sector, with a new toolkit of key skills, tactics and knowledge to attract sponsors for your organisation.
Ideal if… you are new to sponsorship fundraising or are looking to strengthen your understanding of key foundational concepts.