Training & Events

Going for gold – securing business sponsorships from start to finish (Level 1)

Mihaela Bodlovic, 2022

This two-session introductory course led by Alice Samtoy takes you through the foundations of sponsorship, from attracting businesses to nurturing long-lasting partnerships. (Previously called Corporate Partnerships Training– Level 1)

During the course, you’ll cover the following topics:

    • What is sponsorship?
    • The reasons why businesses sponsor
    • Preparing your organisation for sponsorship
    • How to identify potential businesses
    • How to develop and price benefits
    • How to cultivate and pitch your sponsorship

…and much, much more

By the end of the course, you’ll have a solid understanding of sponsorship in the cultural sector, with a new toolkit of key skills, tactics and knowledge to attract sponsors for your organisation.

Ideal if… you are new to sponsorship fundraising or are looking to strengthen your understanding of key foundational concepts.

Extremely useful, informative and offers genuinely practical advice!
Session participant, The Village Storytelling Centre

Meet the trainer

Alice Samtoy

Partnerships Consultant, Samtoy Consulting

Alice believes that effective corporate-arts partnerships can deliver exceptional results, and that the power of the arts to transform people’s lives can be powerfully amplified with the support of a strong corporate partnership. She works with companies and charities to give them the tools to create high-performing and rewarding arts partnerships.

Alice has significant experience in creating business partnerships for the culture sector. With over £8m in partnerships value delivered to date, 14 years of industry experience, and three academic degrees, she has both deep, professional knowledge and expertise in creating meaningful, creative and innovative partnerships. Before launching Samtoy Consulting, Alice worked for major institutions including the National Theatre, the Barbican Centre, English National Opera, the Royal Philharmonic Orchestra, the City of London Festival and the Royal Scottish National Orchestra.


Date: Wednesday 21 and Thursday 22 June
Time: 9.30am - 12.30pm
£110 +VAT for members (Culture),
£180 +VAT for members (Business),
£180 +VAT for non-members (Culture),
£300 +VAT for non-members (Business)
Category: Skills Training


Alice Samtoy



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